Video Production
Marketing | Recruitment | Training
We’ll shoot you straight. Video content is more valuable than any other form of marketing. There’s no debate.
What IS up for grabs, though, is how you go about it. At Reel House Cinema we try and make these decisions easy for you by taking the weight off of you and guiding you through every step of the process. It’s our job to rapidly learn how to help communicate your vision to whomever your target audience is: whether that be employees, potential hirees, or new clientele. We show you WHY the video production is valuable and how it can be best utilized to reach the ultimate goal you’re trying to achieve. We know you want to grow your business. Share a little with us, and we’ll give you whole lot more in return.
What’s so great about video?
Everyone hates statistics, so we’re going to make this quick and painless with the things you need to know.
Social videos garner 12x more sharing than text and images….combined.
Viewers reportedly retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
86% of people say they would like to see more video from brands. (Hey, you’re in luck. That’s you!)
68% of consumers prefer watching videos to learn about new products or services, as compared to articles, infographics, ebooks, and presentations.
Here’s the most important part: Consumers who end up on an e-commerce site through a user-generated video are 184% more likely to purchase, and spend 45% more and finally 64% of consumers make a purchase after watching branded social videos.
Simply put: Users who watch your videos tend to share your content, become your customers, and they spend money with you.
Now, on to the more behind why video is so great, just in case you need more convincing.
Attention grabbing, simple, and effective
A well-crafted video is compelling: Dynamic and colorful, video gives you a chance to build a strong relationship with your audience. Furthermore, it allows you to send the message that you want to your viewers - demonstrate your product, show them how something works, show them why they might want it. Having full control over slowing down actions, focusing on intricate functions, or using effects to add clarity can help you build trust and further your audience’s understanding of your products or services. An expertly crafted video allows you to pinpoint the exact message you want to share.
It’s Emotional & Sharable
The collective power of shares, retweets, hashtags, and any other digital form of “dads pulling out wallet photos of their children and hitting you in the face with them” is FAR more powerful than simply passing out a flyer or posting a billboard. Our attention has become the most valuable asset on the planet, and easily “shareable” content that is programmed to make you FEEL the emotional impact causes the most visceral response. You’re already doing it and so is your audience. High-quality video productions are easy to share, helping your message to get the attention you deserve.
It’s ….shockingly cost effective
Print is expensive and (more often than not) goes out of date faster than we’d like. The upfront cost of video can seem like a large expense at the time, but it will get more mileage and more return any other medium you can pay for.